“We don’t have a choice on whether we do social media, the question is how well we do it” – Erik Qualman
Social Media isn’t going anywhere and is growing daily at a rapid rate. Managing your social media accounts can be quite time-consuming as there are many elements to maintain. Firstly, you need an engaging strategy, then you need to create the content and artwork, next you need to upload the posts and respond to comments promptly, and finally, you need to review statistics – all on a daily basis. This can be a lot of work to handle, especially if you do not have the right resources internally. Sofie teams up with experts in the social media sphere to develop strategies that will engage your customers online.
Our process is simple and effective; we will:
1. Understand your current SM pages, needs and goals
2. Research your industry and competitors
3. Create a buyer persona and select the best social channels for your business
5. Create a strategy
6. Create engaging content
7. Build your audience
8. Track, measure and monitor success
Social media allows you to increase brand awareness and loyalty, run cost-effective targeted ads with real-time results, provide rich customer experiences through targeted campaigns, share content quickly and easily, and increases traffic to your website. If you are still unsure about whether your company needs to be on social media, have a look at what your peers are doing.
If your organisation has not yet joined the world of social media and is looking to get started, TCC can help so please get in touch.